Focus Group Discussion Guide Sample I. All content is available under the Open Government Licence v3.0, except where otherwise stated. You use it during a focus group or depth interview. At the end of each group session, they compared their notes and compiled the list of features. Focus groups need facilitators. The team wanted to develop an app for people with physical disabilities to track fitness. Alkhaldi and others (2017), ‘Promoting Engagement With a Digital Health Intervention (HeLP-Diabetes) Using Email and Text Message Prompts: Mixed-Methods Study’. The goal of today’s meeting is to understand if the internal communications and news you currently receive is effective, relevant and valuable to you. Focus groups can be used to get feedback before, during, or after your product is developed (formative or summative evaluations). Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. Thus, they comprise of predetermined semi-structured interviews whereby broad questions are asked on a theme or a topic generating transcripts of discussion and opinions. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. 569 0 obj <>/Filter/FlateDecode/ID[<3B83D0A95621AE42866716BE01D871D5>]/Index[552 33]/Info 551 0 R/Length 93/Prev 821671/Root 553 0 R/Size 585/Type/XRef/W[1 3 1]>>stream There are only a few basic rules to … As an approach, the focus group offers qualitative researchers an efficient method of gathering the views of many participants at one time. "Focus groups aim to discover the key issues of concern for selected groups. � Ĩ(� �t���IqVAYP�w�������'C��ᩳ�lI;�5)?�6Vd�����\��MV?`�}8b���(�� CF��E�R�`�p�`�`�`�`� ��X It is also a good method to employ prior to designing questionnaires. maintain confidentiality – what is said in the room stays in the room. FGDs can be used to explore the meanings of survey findings that cannot be explained statistically, the range of opinions/views on a topic of interest and to collect a wide variety of local terms. Avis and others (2015), ‘Lessons Learned from Using Focus Groups to Refine Digital Interventions’. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. Example: What do people with physical disability want from a tracking app? You use a focus group in qualitative research. When conducting a focus group, four key factors must be considered: (a) the process, (b) the content, (c) group composition, and (d) data analysis. Opening Remarks (2 Minutes) Thanks for coming today. endstream endobj startxref The method aims to obtain data from a purposely se- lected group of individuals rather than from a statistically representative sample of a Don’t include personal or financial information like your National Insurance number or credit card details. The Focus Group (FG) is one of the qualitative research methods to be utilized in the search for answers to such questions. The focus group sessions were recorded and transcribed. Technology, for one, needs to be stable, consistent, and offer tools that augment qualitative researchers’ efforts and objectives. In focus group discussion participants are free to talk with other group Practical advice on how to run online focus groups. This is different from an interview study, where the focus is on individuals. Focus groups are a data collection method. You can change your cookie settings at any time. The focus group may also be undertaken to discover preliminary issues that are of concern to a group or community, and Each participant was asked to rate the priority of features as ‘Must have’, ‘Nice to have’ or ‘Not needed’. In a brief time the moderator must create a thoughtful, permissive atmosphere, provide ground rules, and set the tone of the discussion. Garrido and others (2019), ‘Young People’s Response to Six Smartphone Apps for Anxiety and Depression: Focus Group Study’. Depending on what you want to find out, you might want to recruit people who are similar to each other (homogeneous sampling), or recruit more varied users to get a wider understanding of their experience of your digital product (heterogeneous sampling). They also identified five overarching themes around intuitive and accessible design, personalisation of the app, gamification and social features. Researchers wanted to find out how best to use prompts to promote engagement with an online intervention for Type 2 Diabetes. This is especially important if you are conducting focus groups around a sensitive topic. Rich Panel. h�bbd```b``��5 ���d���En�ɣ`�Lʃe������@�Mi�l �d�� D��g�����ma`������� �~: This will dictate your sampling. It will take only 2 minutes to fill in. Now, FGis used intensely in the marketing field, and also, it has been growing in popularity in aother areas. They conducted 4 groups with 15 participants. %%EOF Focus group interview is a type of qualitative research that helps clients understand consumers thoroughly. In bridging research and policy, FGD can be useful in providing an insight into different opinions among different parties involved in the change process, thus enabling the process to be managed more smoothly. Focus groups are group interviews that give the researcher the ability to capture deeper information more economically than individual interviews. If you are a student of sociology, psychology, or marketing, then you should most probably be using qualitative research methods as it gives you better insight for your study. guide to evaluating digital health products, use your model of how your product works to help you put together questions to guide the discussion during the focus group, ‘Content and Feature Preferences for a Physical Activity App for Adults With Physical Disabilities: Focus Group Study’, ‘Lessons Learned from Using Focus Groups to Refine Digital Interventions’, ‘Insights for conducting real-time focus groups online using a web conferencing service’, ‘Young People’s Response to Six Smartphone Apps for Anxiety and Depression: Focus Group Study’, ‘Promoting Engagement With a Digital Health Intervention (HeLP-Diabetes) Using Email and Text Message Prompts: Mixed-Methods Study’, ‘Feasibility of Synchronous Online Focus Groups of Rural Breast Cancer Survivors on Web-Based Distress Self-Management’, Define how your product works: evaluating digital health products, Rapid evaluation of digital health products during the COVID-19 pandemic, Choose evaluation methods: evaluating digital health products, Coronavirus (COVID-19): guidance and support, Transparency and freedom of information releases, you want to get a breadth of understanding of the thoughts and experiences of users, you have open-ended questions about your product, group dynamics can promote discussion, idea sharing and debate, they provide a breadth of shared experiences from people with similar characteristics, for example people experiencing similar health conditions or health professionals using your digital product, they can be used at every stage of creating a digital product, from finding out more about the needs of your users to refining and testing new content and features of your product, staff needed – you will need a facilitator who encourages discussion and possibly also a separate note-taker, it might be difficult to get the users you need together in one room at the same time, encourage participants to discuss their views openly, use prompts and questions to make sure the discussion points you are interested in are covered, venue – neutral places are best because participants will be more open in what they say, whether you will pay transport costs or give participants incentives for participating.